Selected Client List

Agencies
Publicis Modem, Jack Morgon, VML, Swirl, Stage 2, Atmosphere BBDO, Foundry 9, MRM Worldwide, Bravo TV, Sci-Fi, Bug Labs, UGO, Graniph, BPS, Fluene, Hamptons/Gotham Magazine, Wax Digital and Sony.

Brands
AT&T, Paramount, Verizon, Citibank, Starbucks, EA, eBay Motors, Qualcomm, Accenture, The New York Times, Chase Manhattan Bank, Amazon, DC Comics, Nike, Coca-cola, ESPN, Pepsi, Nikon, Pernod-Ricard, Discovery Channel, Virgin, Atari, XBOX, Sci-Fi Channel, Travel Channel, Honda, Panasonic, Microsoft, Kenwood, Maxell, Hanes, Hershey's, Cuisinart, Mobile U, Merrill Lynch, Cantor Fitzgerald, Activision, Lucky Media, and Magic the Gathering.

Primer is the design studio of Nico Diaz.

Specialties include iPad/iPhone/Web/Graphic Art Direction and Design.
UI, UX, XHTML/CSS hand-code, Typography, Illustration, Web 2.0 and Web Standards compliant design.

Working with individuals, organizations, agencies and businesses, small and large, Primer ensures
high quality design, functionality, and creative solutions for online and offline projects.

Featured Projects

Booktrack

'Sountracks For Books' iPad / iPhone / Website

Role: UX/UI/Art Direction

Agency: The Hyper Factory

Objective: Wireframes, UI, and Art Direction for three different devices: iPad, iPhone, and website.

View Site: http://www.booktrack.com/

Verizon Wireless

'Rule the Air' Brand Positioning Micro-Site

Role: Art Direction, Concepting, Design

Agency: Jack Morton

Objective: When Verizon Wireless launched their new brand positioning - Rule The Air - they needed a micro-site to explain the new identity to their employees. We created this site to get their employees excited about the new direction, show them all that it entailed and help them to embrace the new Verizon Wireless philosophy.

Jack Morton

Interactive 2010 Christmas Card

Role: Art Direction, Concepting, Design

Agency: Jack Morton

Objective: This interactive, Flash Christmas card showcases company logos that you sculpt with various tools. I illustrated all the vector objects in Adobe Illustrator.

View Card: http://www.primer-design.com/jackmorgon/

Citibank

Microsite Refresh

Role: Art Direction

Agency: Publicis Modem

Objective: Site refresh for Citibank's 'Stories'.

Citi Pond: Facebook

Microsite

Role: Art Direction

Agency: Publicis Modem

Objective: Art Direction and icon design for the Citi Facebook microsite.

View Site: http://www.facebook.com/citipond/

Starbucks

Starbucks at Home / Pike Place Roast Campaign

Role: Art Direction, Design

Agency: DraftFCB

Site Objective: Art direction and design for these four pages at starbuckscoffeeathome.com. Continuing within the existing style of the site, I illustrated these sections to introduce the two new coffee blends.

View Site: http://www.starbuckscoffeeathome.com/

2010 Census

The "Take 10" Challenge Map

Role: Art Direction, Design

Agency: DraftFCB

Site Objective: Interactive Flash Map for the 2010 Census.

View Site: http://2010.census.gov/2010census/take10map/

KR-66: Virtual Drum Machine App

UI Design for iPhone

Role: Art Direction, Concepting, Design

Agency: Primer

Site Objective: I designed this app for the iPhone which emulates many analog drum machines from the early '80s. This drum machine includes extended functionality to tune each individual drum sound as well as extra sequences and memory banks.